Business Marketing

There’s never been a better time to book a holiday to the Northern Territory, with Season 8 of the iconic Million Dollar Fish competition.  

Anglers from across Australia are encouraged to join the search for Australia’s Most Wanted Fish. They could become a millionaire by simply registering for free, fishing the NT, and catching a prize-tagged barramundi. 

Underwritten by SportsBet, Million Dollar Fish is delivered by Northern Territory Major Events Company (NTMEC) on behalf of the Northern Territory Government. Each season, prize-tagged barramundi are released across the five Top End fishing regions, including Darwin, Tiwi Islands, Katherine, Kakadu and Arnhem Land. 

A total of nine barramundi worth $1 million have now been released (at least one in each region), including the Season 8 Million Dollar Fish, plus those from previous seasons. All are still eligible to be caught. Once one of the nine is caught, the value of the remaining eight changes to $10,000 each. 

An additional 100 x $10,000 barra have been released, and whenevera $10,000 fish is caught, the fisho can donate an additional $1,000 to an official Million Dollar Fish Charity Partner. A whopping $10,000 will be given to a charity partner when a lucky fisho bags a Million Dollar Fish. Season 8 Charity Partners include Shoreline, Cancer Council NT, and the Darwin Star Ball, supporting the Starlight Children’s Foundation. 

NTMEC Head of Events and Operations Coryn Huddy said Season 8 is shaping up to be the best yet, with prime fishing conditions, strong registration numbers and more prize money up for grabs than ever before. 

“Excitement is ramping up for Million Dollar Fish Season 8,” he said. “After a mammoth Season 7, we are gearing up for another big six months and can’t wait to award more lucky fishos with huge cash prizes. 

“With our world-class fishing and incredible tourism experiences, the Territory is a must-do holiday destination for the whole family. Combined with the chance of banking a million bucks, now is the perfect time to book a holiday, register for Million Dollar Fish and explore all the Territory has to offer.” 

Registering for Million Dollar Fish Season 8 means automatic inclusion in the Lucky Prize Pool, with thousands of dollars’ worth of prizes up for grabs, such as Top End holiday packages, Airnorth airfares, Engel fridge-freezers, Shimano fishing packs, Britz campervan getaways, Million Dollar Fish merchandise and more. 

SportsBet NT Operations and Partnerships Manager Thijs Bors said the latest instalment of Million Dollar Fish follows a record-breaking Season 7, which saw local and interstate anglers share a whopping $160,000 of prize money. 

“We look forward to delivering another successful season, and wish all anglers the best of luck searching for Australia’s Most Wanted Fish!” he said. 

Million Dollar Fish began in 2015 and has been a popular drawcard for visitors to travel to the Top End for the chance to become a millionaire. Fishos from across the country have taken home significant cash prizes, but the Million Dollar Fish is yet to be caught.  

To register for free or find out more, visit www.milliondollarfish.com.au

About Million Dollar Fish:

Million Dollar Fish attracts visitors to the Northern Territory by showcasing it as the best place in the world to stay, play and fish. Season 8 runs from 1 October 2022 to 31 March 2023. 

It is free to register for Million Dollar Fish, and registrants are automatically entered into the Lucky Prize Pool, with thousands of dollars’ worth of great prizes to be given away such as Top End holiday packages, Air North airfares, Engel fridge-freezers, Shimano fishing packs, Britz campervan getaways, Million Dollar Fish merchandise and much more.

This season there is more money up for grabs than ever before, with nine Million Dollar Fish and 100 $10,000 fish swimming around Top End waterways.


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